WHEAT THINS
Wheat Thins are a toasted chip that have a unique crunch and taste. And what better spokesperson than George Hamilton to promote toasted.
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A GIRL’S GOTTA EAT
Because they’re made from 100% whole grain, toasted, and use no high fructose corn syrup, Wheat Thins tended to appeal to women living a healthier lifestyle. This campaign matched the salty, sweet nature of the cracker to the salty, sweet, sassy attitude of woman having fun in life.