TROPICANA
Tropicana Pure Premium orange juice is America’s #1 selling juice. Using the “straw in orange” icon, this campaign just wanted to remind folks that nothing comes closer to fresh squeezed taste than Tropicana.
John Barry Creates, John Barry Creative, johnbarrycreates, johnbarrycreative, advertising writer, advertising copywriter, creative director, John Barry, John Berry, copywriter, advertising, chicago, chicago advertising, chicago copywrtier, pharma copywriter, pharma, digital ,pharma writer, healthcare writer, healthcare copywriter, digital copywriter
Digital
We used full screen takeover digital ads placed on sites that had high morning viewership to tempt people at a time when they most had a taste for orange juice.
Print/ooh
TROPICANA - THE JUICE CRAFTER
Orange juices are not created equal. Ther’s an art to blending different varietals for that perfect glass of orange juice no matter the season. Tropicana actively crafts its juice. This campaign was developed to celebrate the expert precision, attention to details, painstaking care, and craft Tropicana puts in each and every glass of orange juice.
