HARRIS BANK
The one theme behind the Harris work was that Harris equaled help. While many banks may promise that, Harris went out to prove it. Billboards, CTA bus & train cards, cab headers, even window displays all offered tangible help to those that saw it. The evidence of its effectiveness was that people who saw the work were two times more likely to consider Harris when making a banking decision.
Digital
Banner ads reinforced the idea of Harris equals help for both personal and small business customers. For individual customers, having a live banker they could talk with online gave them help 24/7. For small businesses, getting value-added perks were helpful for the small day-to-day expenses a business faces.
J.D. Power Award
The “Here to Help” work was so effective that it won the J.D. Power Award. And while we thanked our customers, we still provided some help.
