GTCR
GTCR is a private equity firm based in Chicago. While being a very strong performer and successfully pioneering a “Leaders First” philosophy, GTCR wasn’t getting the attention they deserved. Initial research showed that their web page wasn’t even coming up until page 6 when people searched “private equity firms in Chicago.” By focusing on a message of “Resourceful, Relentless, Results” and revamping their entire website, GTCR’s SEO skyrocketed and their prominence on the internet soared.
