BMO COMMERCIAL BANK
For this campaign, we created an icon -- the red frame -- to represent BMO Commercial Bank. The red frame is symbolic of BMO’s collaboration in framing a clear and vivid picture of what a businessperson wants to achieve in the future, with the guidance and focus to make those goals and aspirations a reality.
The campaign far exceeded the new business BMO was hoping to gain while also creating demand among existing clients for their own “red frame” ad.
This is a video capture of a Wall Street Journal digital ad placement (site-in-a-box) for BMO Commercial Bank. It featured videos of CEOs talking about how BMO helped them in their success; links to white papers that provided valuable insights to various business categories; and opportunities for potential customers to provide feedback. It was a coordinated program that included print ads in the Wall Street Journal paper, banner ads on the WSJ sites and links to relevant sites.
These are vertical market ads that feature areas where BMO Commercial Bank had particular expertise.
The following are rich media digital ads designed to engage user experience and lead to higher click-through and interaction rates.
